Why is professional photography so important for home sellers? There are actually several layers to the answer:

  1. Everyone is going to see your home online. Did you know that over 90% of people are starting their home searches online? It’s likely that the very first time that someone will ever see your home is through the pictures posted with your listing on the various websites your home is marketed on. With that in mind, you want your home to look its very best. When you don’t use a professional photographer, you’re doing your home a disservice and putting it at a disadvantage when compared to other homes with their respective sellers who are using a professional.
  2. The pros have a lot more to offer than an iPhone. Though smartphones have greater cameras than ever before, professional photographers have even better tools and experience to boot. They understand the importance of proper lighting—when a home is dark, it seems not only gloomy, but also smaller in size.
  3. Professionals have better lenses. The lenses on iPhones aren’t designed for cramped spaces and are automatically zoomed in a little. Professionals have high-quality lenses that produce photos with a wider scope, which gives your home a more open feel. Additionally, these lenses can really demonstrate how a home flows together.
  4. As your agent, I would absorb the cost of professional photography. Some agents don’t use a professional photographer for various reasons like cost or convenience. Sellers might wonder if they’ll be expected to pay for such a service, but I guarantee that if you work with me, I’ll cover those fees for you. I feel very strongly that photography is an important investment in marketing a home. If your house looks amazing from the start, it will draw in more potential buyers.

Hopefully, this will help you understand the value of using professional photographers when listing your home. If you have any questions about this topic or selling your home in general, please feel free to reach out to me. I’d be glad to help you.